DEVELOPING INNOVATIVE STRATEGIES
EXPANDING THE LIMITS
Our Methodology
1.- Vision as traction
“Structure follows Strategy and Strategy follows VISION”
PhD ALFRED CHANDLER / HARVARD
T he competitive strategies developed by The ANTONI Group are based on a central concept; The VISION, this will be the guide for the alignment of all strategic-operational actions.
The ANTONI Group offers a proposal aimed at obtaining extraordinary results, putting this VISION into action, deploying a creative tension powerful enough from the re-creation of the vision and putting it into an action plan to move through. the path from the starting point to the arrival point between our TODAY and the VISION.
The structure, policies, marketing mix or functional or operational strategies must be aligned with the business growth strategy. If there is no clear VISION, there will hardly be a clear strategy or a clear idea of how to achieve the VISION.
What do I really want?
VISION
strategy and creative tension
NOW
Do I want to lead, or be a follower?
Do I look like the big competitors?
What type of player am I?
I want to know what customers and the market think of my company?
Who do I want to reach?
How am I unique and can I differentiate myself?
What communication positioning gap can I take advantage of?
Am I a local or global player?
How do I want to be?
2.- Innovation as leverage
“INNOVATION: Creativity is intelligence having fun”
PhD ALBERT EINSTEIN / ZURICH & PRINCETON
“Sapere aude" ... "Dare to know", "Dare to think"
Philos. IMMANUEL KANT / KÖNIGSBERG - PRUSSIA
Innovation in all areas, thinking outside the box... how to join the 9 points with 4 continuous straight lines...
3.- Alliances as a strategy
“It is time for strategic alliances, PARTNERSHIP”
PhD PHILIP KOTLER, MBA / HARVARD, CHICAGO & MIT
Philip Kotler is an American economist considered one of the fathers of current marketing, distinguished holder of the Chair of International Marketing at universities such as SC Johnson & Son, JL Kellogg Graduate School of Management and Northwestern University, Illinois. He earned his Master's degree from the University of Chicago and PhD from MIT (Massachusetts Institute of Technology), both in Economics. He did postdoctoral work in mathematics at Harvard University and in behavioral sciences at the University of Chicago.
The value proposition of The ANTONI Group is undeniably PARTNERSHIP. Today we compete in terms of networks and we firmly believe in integration, cooperation and commitment to the VISION of our clients and in nurturing long-term ties to achieve extraordinary results.
