Tips to improve
We apply innovative methodologies for diagnosing and treating organizations to find the best ways to solve problems to grow beyond the environment and create wealth.
How to maintain balance in the current context?
3 TIPS
to ensure the balance point
Minimize and organize COSTS and EXPENSES
Review in detail all the costs and expenses of your processes. Sort them into fixed and variable. Cost according to replacement cost, reduce superfluous expenses.
CVU (Unit Variable Cost) = CR (Replacement Cost)
Use MARGINAL CONTRIBUTION (CMg)
Avoid Mark Up systems and replace it with CMg. (Marginal Contribution). E.g. instead of Cost x 2, Cost / 0.5, avoids losses in the % calculation that affect the final price, such as commissions, discounts and taxes.
CMg = PU (Unit Price) - CVU (Unit Variable Cost)
BALANCE CMg with fixed COSTS.
Ensures the breakeven point, controls that the marginal contribution (MCg) of sales revenue is greater than or equal to the monthly fixed cost.
CMg >= CF (Fixed Cost)
How to grow and expand sustainably?
3 TIPS
for sustainable growth
Recreate your VISION and your sense of purpose
The VISION and MISSION are the lifeboat of every project, or of every company. They ensure the direction and energy necessary to overcome any obstacle or turbulence in the context.
Adjust the approach STRATEGY
Everything changes at every moment and faster and faster, the ways of approaching the market must mirror it. Re-invent yourself in a continuous, dynamic and innovative way.
Think SMART terms
These are times of pandemics, wars, collapsed ecosystems and post-globalization. It is time to focus on local and triple impact solutions (economic, social and environmental)
How to motivate and focus my work team?
3 TIPS
to create a powerful team
Integrate the team's VISION into your VISION
STRENGTHENS PEOPLE and THE TEAM
Helps release your CREATIVITY
Integrate the VISION of your team's collaborators with that of the company, ensuring motivation, energy and commitment. Define SMART OBJECTIVES and GOALS (Specific, Measurable, Achievable, Realistic & Time-bound).
Strengthen the team with the available tools TRAINING, COACHING, COUSELING, development of SOFT SKILLS. Nurturing HR is essential for a competitive organization.
Leading companies know that deploying the creativity of their teams is a world-class competitive tool. Develops CREATIVITY workshops, with
LIBERATING STRUCTURES, and MINDFULLNESS.
How to organize demand generation?
3 TIPS
for a marketing & sales funnel that works
Understand your BUYER PERSON in detail
AND the PROCESS or CYCLE of the SALE
Integrate the FUNNEL's of MARKETING & SALES
Understand your customers, what needs they have and how you can satisfy them. The BUYER PERSONA is a prototypical description that helps you focus your sales strategies on segments and types of profiles and define an effective ELEVATOR PITCH. Other tools such as CUSTOMER JOURNEY to interpret the purchasing process or journey and CUSTOMER EXPERIENCE, the customer experience.
Mirror the SALES CYCLE with the CUSTOMER JOURNEY and understand its CONVERSION RATES and TIMES.
The process takes a descending form like a funnel, since for example. For every 10,000 contacts, 1 sale can be achieved, in 1 hour or in 2 years depending on the type of product or service.
Integrate the MARKETING and SALES funnels. It uses a GROWTH MARKETING approach, based on analytical data throughout the funnel, which gives you mathematical CERTAINTY while waiting for results and minimizes anxiety. Implement innovative strategies and tactics.
How to strengthen the value chain?
3 TIPS
to add value for your clients
Review the entire VALUE CHAIN
Review all value chain processes, both internal and external. Structure and document them. Identifies key results OKRs and KPI management metrics and begins a continuous improvement process.
Incorporates an INNOVATION process
Stimulates innovative thinking and structures the INNOVATION process. Use AGILE METHODOLOGIES to ADD VALUE at each point of contact between the organization and the customer
Certify processes with ISO standards
Incorporating a QUALITY process, or an Integrated Management Standards System (GIS), opens the doors to the corporate market and the global market. Do an annual qualitative-quantitative investigation of CUSTOMER SATISFACTION, the keys to REPURCHASE, RECOMMENDATION and LOYALTY to your brand to adjust the approach strategies.
