8.- Marketing of Value Creation and Demand Generation
CREATION of VALUE distinguish ourselves, differentiate ourselves, give a unique personality to the value proposition and communicate successful experiences with the brand as the repository of that value...
Value Creation and Demand Generation Marketing
This stage is operational, it involves the deployment of the marketing plan, strategies and communications media in the creation of value, with the objective of creating GOODWILL CAPITAL for the development of the brand-company, POSITIONING to transfer everything this capital of good will, values, beliefs and image to the BRAND and convert its image into a depository of that VALUE. Pulling FOLLOWERS and generating LEADS for sales.
Throughout the Marketing Funnel, the stages, the cycles, the types of clients, the media, deliverables and content, are aligned to generate a greater impact on the development of the sales process.
T he value of a brand is acquired over time; The perception of the image, its positioning in the consumer's mind, the strength of the brand, its reputation, turn an intangible into a tangible value and a financial asset.
Overcome
Includes:
Communication / Promotion Policy
Briefing of the Communication Plan
Corporate Identity and Brand Image
Positioning
Graphic Design Coordination / Advertising / Media / SEO-SEM
CSR - Corporate Social Responsibility
Marketing Budget
