4.-Strategies and Planning
We marvel at them because they embody social organization (enormous supplies of labor had to be organized) and individual genius (the chief architect or builder). They expanded man's knowledge (the technology of his time) to its limits (how could they move stones of that size?).
We wonder about their skills (how did they cut stones that size so perfectly?) , we wonder about their acquisition of natural resources (where do those big stones come from in a sandy desert environment?), we are left perplexed by their tools (what tools did they use to cut the stones and move them?) and puzzled over how they accumulated the wealth to complete them (the finances that fueled the work that cut the stones and put them in their place) .
STRATEGIES and PLANNING to overcome uncertainty and integrate productive and commercial processes.
Like real pyramids, pyramids of wealth have to be built.The pyramid of wealth differs from the real pyramid in that it is not fixed or static. The exterior, interior and construction methods are constantly changing. If human beings had to build real pyramids again, we would not build them like the Egyptians or the Mayans did, we would build them using very different technologies.
The art of building a pyramid of wealth will be as different from what it has been, much as the construction of real pyramids would be today from that of thousands of years ago. But the same human motivations lie behind the desire to build a current wealth pyramid. Can we build something that requires the best social organization and the highest levels of individual genius, the utilization of the most advanced knowledge, the best innovative entrepreneurs, the highest level of skills, and the purest natural and environmental resources, the most powerful tools? complexities and the mobilization of all our financial genius? Can we build and leave for the future something that will become a wonder worth remembering? This is the challenge to overcome for those who want to be the great builders of the future.
LESTER C. THUROW
Professor of administration and economics at the Massachusetts Institute of Technology (MIT) since 1968. Between 1987 and 1993 he was dean of the Sloan School of Management, belonging to MIT. His works include The Zero Sum Society, 21st Century Warfare, The Future of Capitalism and Building Wealth, where this excerpt belongs.
Overcome
Includes:
D esign of an INNOVATIVE BUSINESS PLAN. The business plan will contain a powerful STRATEGY and all the actions to be developed, objectives and goals. The action of strategic planning is a necessity of the 21st century company; through an orderly methodology, resources are directed strategically toward goals.
Generic Competitive Strategy
Product-Market Development Strategies (Ansoff Matrix)
Products/Services Policy
Distribution Policy
Pricing policy
“If the world is to be ordered, my country must first change. If my country must change, my city must be remade first. If my city is to be put in order, my family must be put in order first. If my family is to regenerate, I must be the first to do so.”
A Chinese General
